Market Insights

Service Overview

Knowing what is selling in Korea right now is a real advantage. The viral product in Seoul this month often becomes the bestseller in your market three to six months later. If you see the trend early, you can stock it before your competitors do.

We send our wholesale partners a weekly digest with what is gaining traction on Olive Young rankings, which brands are getting acquired, what is launching new, and what is making noise on Korean TikTok. It is the same internal research we use to recommend brands to our own buyers.

We also include M&A and IPO news from the Korean beauty industry. When a brand gets acquired, supply terms often shift. When a parent company goes public, marketing pushes follow. Knowing this before your competitors helps you plan.

Why choose us

This is not another newsletter that scrapes English-language articles and rewrites them. It is written from inside Korea, with sources in brand teams and the retail channels.

• Bestseller tracking: Weekly rankings from Olive Young, Lotte, Hyundai Hmall, and major H&B chains.

• Deal news: M&A, IPO, and funding announcements on Korean beauty companies, with deal values where public.

• Early launches: New brand and product launches before they hit international markets.

• Trade insider view: Reports written by people working inside the K-Beauty trade, not journalists reposting press releases.