Brand profile
About Beauty of Joseon
Beauty of Joseon takes inspiration from traditional Korean herbal beauty, known as hanbang, and the beauty culture of the Joseon era, and turns it into simple modern skincare.
Category: Skincare, Suncare · Signature product: Relief Sun: Rice + Probiotics SPF50+
Why buyers stock Beauty of Joseon
Beauty of Joseon has become one of the most recognized Korean brands abroad. In 2026, Euromonitor International named it the global number one K-beauty suncare brand in online sales, with much of its growth driven by organic reviews of Relief Sun.
The brand is now expanding into physical retail as well. In October 2026 it entered 1,263 Boots stores across the United Kingdom, one of the largest K-beauty presences in British retail.
Signature products
• Relief Sun: Rice + Probiotics SPF50+
• Glow Serum: Propolis + Niacinamide
• Serums, creams, cleansers and masks
Ordering through VENUS KOREA
Beauty of Joseon is one of the Korean beauty brands available to approved buyers through VENUS KOREA. You can combine Beauty of Joseon with other brands in one shipment from Korea, and we prepare the export documents. Price lists, minimum order amounts and product details are in our Buyer Portal.
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